SWISSDENT is an international company based in Zurich, Switzerland. It was founded in 2006 by Doctor of Dental Science Vaclav Velkoborsky.
A specialist in cosmetic dentistry for many years - both as a practitioner and in his research - Dr Velkoborsky has extensive knowledge and a particular interest in teeth whitening procedures. He realised that popular bleaching methods often have negative side effects such as hypersensitivity and enamel damage. Furthermore, most whitening toothpastes and traditional toothpastes on the market are very abrasive and scratch the enamel, wearing it away over the time. Indeed, many mainstream toothpastes are based on recipes formulated in the 1960s.
Dr. Velkoborsky recognised the need for a gentle, mineralising and whitening toothpaste, and embarked in 2005 on the development of a formula which utilised the latest dental knowledge and technology and which was said to contain only the ‹best of the best ingredients›. The result was a high quality, luxurious product with an innovative composition which has been patented.
The toothpaste had actually been intended as a gift for Dr. Velkoborsky’s patients, however, it became so popular so quickly and was in such high demand that Dr. Velkoborsky named it ‹SWISSDENT EXTREME› and, in 2006, established a separate company for the manufacture and sale of the toothpaste. Today, SWISSDENT employs a range of specialists in the area of development of innovative dental care products and holds several patents for these products.